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BMW Releases Funny New i3 Ad for the Big Game!

Screen Shot 2015-01-27 at 10.00.29 AMAs a member of the Lyon-Waugh family of dealerships that calls New England home, BMW of Peabody has become accustomed to football-related success over the past decades. We’re thrilled that the Patriots will be in the big game once again this upcoming weekend, and you can bet we’ll be rooting for them to take home their fourth championship ring against the defending champion Seattle Seahawks.

While our eyes will be glued to the television during the game, we’re going to pay attention during commercial breaks, too. That’s because for the first time in four years, BMW is sponsoring a commercial during the biggest sporting event of the year, and we think the concept behind this one is pretty darn funny!

The ad stars Katie Couric and Bryant Gumble of NBC’s “Today” show and explores many of the selling points of the BMW i3. Titled “Newfangled Idea,” the ad plays with the notion of the i3 as a technologically advanced vehicle with a concept that not everyone is familiar with, comparing it to how people viewed the internet some 20-plus years ago.

Watching an old clip of Couric and Gumble try to parcel out what the “@” sign in an email address meant got quite a few chuckles out of our staff, and the line at the end was a killer, too.

Watch BMW’s ad for yourself below, then keep your eyes peeled for its full run during the big game this Sunday!

Porsche 911 Targa 4 GTS

Porsche Debuts New 911 Targa 4 GTS, Cayenne S at Detroit Auto Show

Porsche 911 Targa 4 GTSAs one of the world’s foremost automotive exposes, the North American International Auto Show in Detroit, colloquially known as the Detroit Auto Show, attracts a wide variety of auto enthusiasts and media and industry experts, all hungry for the latest and greatest that the automotive world has to offer. With a variety of new models displayed, new initiatives announced and new technologies demoed, it can be tough to stand out in a packed crowd.

Porsche has had no problem earning headlines and turning heads, though, as it’s revealed two new models, the Porsche 911 Targa 4 GTS and Porsche Cayenne Turbo S, at the 2015 Detroit Auto Show this week. Built to impress in every facet, the 911 Targa 4 GTS and Cayenne Turbo S feature different strengths, but both are sure to thrill everyday drivers, track-hungry racers and casual automotive fans alike.

Combining the successful GTS idea with the classic Porsche Targa concept, the 911 Targa 4 GTS comes with a standard Sports Chrono package, improved performance and a breathtaking 430 horsepower. A sport design front end, black air intakes, GTS logos and matte black 20-inch center lock wheels add to the 911 Targa 4 GTS’ stunning visual appeal. The model is meant to honor the 50th anniversary of the 911 Targa while also displaying what the present and future have in store.

Meanwhile, the Cayenne Turbo S is the newest and top model of the latest generation Cayenne. Its new engine with turbochargers integrated into the exhaust manifolds gives the Cayenne Turbo S an incredible 570 horsepower and 590 pound-feet of torque. More spontaneous responsiveness, a host of safety features and an incredibly luxurious interior round out the latest Cayenne’s impressive attributes

We’re excited by the possibility of hosting both the Targa 911 4 GTS and the Cayenne Turbo S on our lot someday, but if you can’t wait, come test-drive any of the exciting Porsche models available at our Porsche dealership in New Hampshire. We’ll be happy to discuss all of Porsche’s latest initiatives with you!


MINI Cooper Hardtop

MINI’s Three-Cylinder Turbo Powerplant Named Among Ward’s 10 Best Engines

MINI Cooper HardtopWith its history firmly rooted on the racetrack, MINI has a long tradition of making deceptively powerful vehicles. Impressive performance and outstanding fuel-efficiency are par for the course when it comes to MINI’s engine options, as they know their powerplants are the beating hearts of our fun-to-drive rides.

Now, MINI is receiving special recognition for its engine engineering, as WardsAuto has granted the 1.5 liter 3-cylinder MINI TwinPower Turbo Technology engine a Ward’s 10 Best Engines award! Powering the 2015 MINI Cooper Hardtop, the MINI TwinPower Turbo Technology engine is an impressive powertrain in many regards. It’s reduced the entry-level MINI Cooper Hardtop’s 0-60 acceleration time by 2.3 seconds and increased torque by as much as 42%. Add in the fact that it allows MINI drivers to reap the rewards of 30 mpg and it’s easy to see why WardsAuto would be impressed by this engine.

“One editor said he couldn’t imagine buying a MINI with any other engine,” said Tom Murphy, executive editor of WardsAuto World digital magazine. “There was a time when people bought underpowered 3-cylinder engines out of economic necessity. MINI turns that legacy on its ear by demonstrating a base engine can totally sell a vehicle.”

Now in its 21st year, the Ward’s 10 Best Engines competition recognizes the latest powertrain technologies that are efficient, affordable to most consumers, deliver plenty of horsepower and torque and work well with their respective vehicles. Winners are determined through test drives by the publication’s editorial staff throughout metro Detroit and are given a score based on power, technology, observed fuel economy and noise, vibration and harshness characteristics.

MINI plans to accept the award on January 14 at a ceremony during the North American International Auto Show in Detroit. You can celebrate MINI’s victory by stopping by our MINI dealership in Bedford, NH, and test-driving a new 2015 MINI Cooper Hardtop to experience this engine for yourself!

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    BMW of Peabody
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    Acura of Peabody
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    MINI of Peabody
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    MINI of Bedford
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    Land Rover Peabody
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    Porsche of Nashua
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    Audi of Nashua
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