There may be no better comedic mind to feature alongside the campaign theme Audi is using to promote the all-new Q3 than Fred Armisen’s. Audi will feature a trio of segments starring the Emmy-nominated actor which highlight the Audi Q3 leading up to the 66th Emmy Awards and bear the slogan “Life is more interesting when you go off script.”
Fred Armisen has a knack for creating unique improvised characters, a talent seen on NBC’s “Late Night with Seth Meyers” and throughout his 11-year stint as a member of the “Saturday Night Live” cast. Armisen now stars in, and helped create, the IFC comedy “Portlandia,” for which he earned an Emmy nomination this year for Outstanding Supporting Actor in a Comedy Series.
The three improv-driven spots that will be used in the campaign for the luxurious crossover will also feature cameos by comedians J.B. Smoove, Norm McDonald and actress Krysten Ritter.
“The brand’s multi-platform collaboration with the Academy and NBCUniversal continues to underscore our long-standing presence within the entertainment industry year after year,” said Loren Angelo, director of marketing for Audi of America. “We look forward to honoring Hollywood’s brightest stars and introducing the all-new Audi Q3, demonstrating the brand’s devotion to style, technology and performance on television’s biggest night.”
Audi will make its presence known at the event as they enter their fourth year as the official auto sponsor for the award show. A fleet of Audi Q3 models will be on display and a few of the cars will be used to chauffeur some of the guests to the famous awards show in style.
You can watch these spots when they air on the NBC Universal networks NBC, USA and E! leading up to the Emmys, which will air Monday, August 25 at 8ET/5PT on NBC. . And you can contact our Audi dealer in Nashua for information on when the Audi Q3 will be arriving on our lot so you can see what all the fuss is about!
The all-new 2015 Acura TLX is here to infuse ‘that kind of thrill’ into your life. With the musical styling of rocker Sid Vicious’s rendition of ‘My Way’, along with help from eccentric rapper Ludacris and comedian Jerry Seinfeld, the new marketing effort launched by Acura looks to be its most exciting campaign ever!
“We’re trying to get this thrilling and excitement message across. We want to use music to help convey that,” explained Mike Accavitti, senior vice president and general manager of the Acura division of American Honda Motor Co. “We’re going to use it as a means to underscore and emphasize what we’re trying to do with the whole brand, which is position it as more youthful.”
Behind the ‘It’s that kind of thrill’ mantra, Acura is making an aggressive push towards buyers who are clever, self-aware and youthful adults via the automakers biggest-ever campaign. Using the mass appeal of celebrities and edgy music that mirrors its vision, Acura is hoping to create a new and unique brand image, one that leaves a lasting impression on car shoppers everywhere. Ludacris’ hit-single ‘Pimpin’ All Over The World” is featured in one short commercial that features a sleek black 2015 TLX and portrays the message that ‘Whatever Ludacris is Doing Right Now’ is, well, ‘that kind of thrill’ you’ll be experiencing when you’re behind the wheel of the brand-new luxury sedan.
Other influential partnerships that will fuel this campaign include the ties between Acura and Jerry Seinfeld as well as ESPN. Seinfeld is now the host of ‘Comedians in Cars Getting Coffee’, which is exclusively sponsored by Acura. He has been a faithful advocate of the brand since the show’s inception in 2012. The comedian has even pitched in by writing a series of Acura ads that are featured during the new 24-episode season of the show. You’ll also be able to check out the 2015 Acura TLX when it is featured on ESPN’s SportCenter as a month-long sponsor for top college-football highlights.
If you’re looking to add some thrills to your life, visit our Acura dealership in Peabody for information on when you can test-drive a 2015 TLX once they arrive on our lot!
The largest road rally in the world for MINI drivers is winding down, and participants are set to cross the finish line on August 9 in Boston’s Back Bay! Hundreds of MINI owners and nearly a 1,000 people from all different walks of life joined together in San Francisco and along the route this year to take part in MINI Takes The States 2014 (MTTS 2014), a cross-country quest through 15 cities and 18 states over the 14 days. Why, you may ask? It’s quite simple: To celebrate the fun-loving spirit and community that has evolved among MINI owners over the years.
The journey carves through some of America’s finest cities and takes MINI owners and their passengers down the country’s most legendary roadways, while having a little fun at each stop along the way. Events range from a MINI owners’ dog show to a night at a Chicago White Sox baseball game, and will be topped off by the grand finale in the heart of Boston to celebrate all that was MTTS 2014.
Upon the arrival of MTTS 2014 participants in Boston, Greater Boston MINI Dealers such as our MINI dealership in Peabody will hold an evening event at the Institute of Contemporary Art. Here, everyone can let loose and enjoy the completion of the nearly five thousand-mile drive. It’s time to rejoice and relax while reminiscing about the epic trip!
Just because the finish line has been reached doesn’t mean the fun is over, however. The following morning, a MTTS-style Boston Tea Party will serve as a drive-off celebration, and represent the freedom that comes with being a MINI owner. Though this means MINIacs will be parting ways, they’ll have one final chance to come together as a community!
Did you participate in MMTS 2014? If so, let us know about your favorite experiences!